Project Time: February 2018      Role: Designer     
Project Goal: Emphasize on the following points for this new company: 1.high and new technology 2. using AR/VR to transform how patients and professionals absorb information

I had the pleasure to work on branding Varan Health, which is a technology company using AR and VR to provide healthcare solutions.

The name VARAN came from the “VR + AR” technologies. So I designed its logo based on the letter V and A, and explored many ways to symbolize the meaning of these technologies.
I also made several animations to explain the origin of the design.

Logo Interpretation

The final idea was then developed based on the second plan because its shape is simple and meaningful:
1. Visual representation of letter A and V
2. 3D structure, meaning we build 3D experience
3. Two layers, meaning the AR technology that a digital creature superimposed in front of reality, and the innovative strategy that we think outside the box.

To better visualize the idea, I built a 3D model in Rhino to look around the structure in a real environment, which helped me determine the perspective I want.

For the final draft, I made the letter A among “Varan” to stand out and create a relationship with the “A” in the logo. The bottom completed the logo by representing the “V”.

Experimenting with some logo reveal ideas: